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PROJECT OVERVIEW
The HST.921 Design Project is designed to provide students with hands-on experience tackling real-world healthcare IT challenges. The project topics are based on project submissions from students, faculty members, or corporate sponsors.
Project teams will be comprised of 3-5 students. An adjunct faculty member with extensive industry experience will act as a project mentor for each team.
DELIVERABLES
Each team will be required to deliver 3 mini presentations during tutorial sessions (see schedule for dates) related to the project. One of these presentations will be an elevator pitch.
The final report must be a 10-15 page document, double-spaced.
Each team will also deliver a final 30-minute presentation in class.
PROJECT STRUCTURE
Each team will choose 2 of the following tracks to focus on in paper and presentation:
Track 1: Marketing Plan
- Market Background
- Future Directions of Market
- Market Size/Forecast
- Customers/Customer Segmentation
- Target Market Segments
- Product Description
- Pricing
- Promotion
- Sales and Distribution Strategy
- Partnering
- Staffing Plans
- Advisory Board
- Risk Management ( analysis of specific risks and address various scenarios )
- Financial Projections and Resources Required
- Near Term Milestones and Expenses
- Long Term Projections
- The Product
- Product definition & goals
- Product requirements & specifications
- Expected product lifecycle
- Product add-ons, 3rd- party tool sets
- Follow-on products
- User Profile
- Job Description
- User Skills, Knowledge and Education
- Work Style
- Concerns
- Wants
- Requirements
- Work Environment
- Rationale
- Objectives
- Study design and hypotheses
- Participants
- Intervention
- Primary and secondary endpoints
- Sample size (optional)
- Anticipate time frame for study completion
- Data collection; sub-protocols, intervals, encounters, events
- Analysis
- Project objective
- Proposed product or service solution
- Content from 2 of the above Tracks
- Reflection on cost, quality, and access
- Porter's Five Forces Analysis